Transform your PPC with powerful automation
How It Works
Scale Insights automates PPC strategies through advanced algorithms that adjust bids, manage keywords, and analyze performance in real-time. By utilizing data-driven insights, it helps sellers make informed decisions to enhance their campaigns. The process begins with defining the goals of each campaign, followed by setting up customizable rules that dictate how the automation should respond to various performance metrics. For instance, if a keyword underperforms, the system can automatically lower bids or add it as a negative keyword. Conversely, if a keyword performs well, the system will raise bids to maximize visibility and sales. This continuous optimization cycle is powered by machine learning, ensuring that the strategies evolve based on the latest performance data. Additionally, users can review upcoming changes, audit past automation decisions, and gain transparency into the algorithms' operations, allowing for a comprehensive understanding of their campaign dynamics. With Scale Insights, sellers can effectively manage multiple campaigns across different marketplaces while focusing on growth and profitability.
Usage
To get started with Scale Insights, first sign up for an account on our website. Once registered, you can connect your Amazon Seller account and select the campaigns you want to automate. Customize your automation rules based on your specific goals and performance metrics. The platform will then begin to analyze your campaigns, automatically adjusting bids and managing keywords based on the rules you set. Regularly review the analytics provided to refine your strategies and maximize your ROI.
E-commerce optimization
Use Scale Insights to automate PPC for an e-commerce business, ensuring that high-performing keywords are prioritized and low-performing ones are paused or adjusted.
Seasonal campaign management
Leverage automation to adjust bids and keywords based on seasonal trends and sales, optimizing performance during peak times.
New product launch
Implement Scale Insights to manage PPC campaigns for a new product, helping to gain visibility and traction quickly.
Market expansion
Utilize Scale Insights to support PPC strategies as your business expands into new geographical markets, adapting campaigns accordingly.
Cost reduction
Employ Scale Insights to identify and eliminate wasteful ad spending, focusing on profitable keywords and strategies.
Data-driven decision making
Harness the power of analytics from Scale Insights to inform marketing decisions and optimize overall advertising strategies.
Features
- Automated Bidding Adjustments: Automatically adjust bids based on performance metrics to optimize your ad spend and improve ACOS.
- Customizable Automation Rules: Create tailored automation rules that match your specific campaign goals and strategies.
- In-depth Ads Insights: Gain access to comprehensive analytics that helps you understand the effectiveness of your campaigns and make informed decisions.
- Keyword Performance Management: Easily manage and optimize keywords, including adding negatives to avoid wasting ad spend on underperforming terms.
- Multi-Marketplace Support: Seamlessly manage campaigns across various Amazon marketplaces, ensuring consistent performance globally.
- Flexible Pricing Plans: Pay only for the automated ASINs you need, allowing for scalable and cost-effective advertising solutions.
Basic (Monthly): $49
- Automate up to 3 ASINs
- Access to all features
- Email support
- Monthly performance reports
Pro (Monthly): $99
- Automate up to 10 ASINs
- All Basic benefits
- Priority support
- Advanced analytics
- Custom automation solutions
- Unlimited ASINs
- Dedicated account manager
- Comprehensive insights
FAQ
- What will I get with my free trial?
You get full access to all the features, including PPC analytics and automation tools. However, you can only automate PPC for 1 product in 1 country.
- Are there any hidden fees?
No. There are no setup fees, no cancellation fees, and no contracts.
- Is my data confidential and secure?
Yes, your confidentiality is extremely critical to us, and we will never share your data with anyone. We take security seriously and store your data with a leading database provider secured by industry standards.
- How does Automated ASINs work?
One automated ASIN allows you to automate your ads associated with one ASIN in a country.
- Is it complicated to use?
No, you can set up the automation in a few clicks. Assign pre-set (and customizable) rules to your existing Ad Groups, and the automation will start working on your Ads.
- Which Amazon marketplaces do you support?
We support United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Netherlands, Japan, Singapore, and Australia.
- What are the payment methods?
We accept credit cards only at the moment.
- Is it for FBA, FBM, or Vendors?
Scale Insights is best for FBA sellers.
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