
Equals - Real-time insights, simplified analytics
Launched on Feb 23, 2025Equals is a connected spreadsheet that integrates directly with your data sources like Stripe, Salesforce, and SQL databases, providing real-time insights without the need for CSV imports. It offers advanced features like pivot tables, real-time collaboration, and AI assistance for SQL queries, making it powerful for business intelligence, subscription analytics, and CRM analytics. Additionally, it includes built-in templates for ARR tracking and sales performance, ensuring that your data is always up-to-date and easily accessible.




Transform your data analysis with real-time insights
How It Works
Equals operates as a connected spreadsheet that integrates live data sources into your existing workflows. Users can pull data directly from tools like Stripe, Salesforce, or SQL databases, eliminating the need for CSV files. The platform supports a range of advanced features including pivot tables, real-time collaboration, and customizable dashboards. The AI Assist functionalities help generate SQL and formula queries, making analytics more accessible to users. Additionally, scheduled updates keep stakeholders informed without manual effort. By providing a user-friendly interface, Equals combines the simplicity of traditional spreadsheets with the power of live data, allowing businesses to gain deeper insights faster than ever before. With Equals, every team member can engage with data dynamically, ensuring that decision-making is based on the most current information available, ultimately improving productivity and accuracy across the board.
Usage
To get started with Equals, sign up for a demo on our website. Once you have access, connect your data sources such as Stripe or Salesforce to begin pulling live data. Use the familiar spreadsheet interface to create analyses, dashboards, and reports tailored to your needs. Collaborate with your team in real-time and leverage AI assistance for generating queries and formulas, making your data work for you.
Subscription Metrics Tracking
Use Equals to track and visualize your ARR and MRR metrics, adapting formulas to fit your business model.
Real-Time CRM Analytics
Pull real-time data from your CRM to analyze pipeline performance and sales metrics.
Business Intelligence Reporting
Leverage Equals for business intelligence by connecting to your data warehouse for comprehensive analysis.
Automated Dashboard Creation
Easily create and share dashboards that update automatically, keeping your team informed.
Collaborative Data Analysis
Engage your team in real-time data analysis using Equals' collaborative features.
Customized Reporting
Design personalized reports that suit the unique needs of your business with Equals' flexible tools.
Features
- Connected Spreadsheet: Equals allows you to connect directly to live data sources like Stripe and Salesforce, updating your analytics in real time.
- Real-Time Collaboration: Teams can work together on spreadsheets with live updates, making it easy to share insights and collaborate effectively.
- Customizable Dashboards: Create visually appealing dashboards from your spreadsheets, complete with charts and filters for tailored insights.
- AI Assistance: Utilize AI to help generate SQL queries and formulas, streamlining your data analysis process.
- Advanced Data Visualization: Visualize your data with various chart types, pivot tables, and conditionally formatted cells to highlight key trends.
- Scheduled Updates: Set your dashboards to deliver updates automatically via Slack or email, ensuring everyone stays informed.
Business Intelligence (Monthly): $99/mo
- Analyze data from your own warehouse
- Access to Postgres and 5 editors
- Daily data updates
Subscription Analytics (Monthly): $549/mo
- CFO-grade clarity on ARR and SaaS metrics
- Integrates with Stripe and 5 editors
- Automated dashboards
CRM Analytics (Monthly): $899/mo
- Visualize pipeline and sales performance
- Integrates with any CRM and 5 editors
- Real-time collaboration features
FAQ
- How is Equals different from Excel or Google Sheets?
Equals is a connected spreadsheet that links directly to your data sources, allowing for automatic updates and eliminating the need for CSV exports.
- Does Equals have all the spreadsheet features I expect? How is performance?
Yes, Equals includes features like pivot tables, charts, and over 100 formulas, all optimized for performance even with large datasets.
- How do you keep my data secure?
Equals is SOC 2 Type II certified, ensuring that your data is encrypted and securely managed with restricted access.
- Can I use Equals for subscription analytics?
Absolutely! Equals allows you to define and visualize your own ARR and MRR metrics tailored to your business model.
- Can I use Equals for CRM analytics?
Yes, Equals integrates with CRM systems like Salesforce, providing real-time data insights tailored for sales performance.
- Is Equals a replacement for my BI tool?
Equals can replace static spreadsheets for analytics tasks and is often powerful enough to serve as an end-to-end reporting solution.
- Is Equals a Power Query or Google Sheets + Big Query alternative?
Yes, Equals offers similar functionalities by connecting directly to your SQL database without needing extra connectors.
- Do you offer pre-built spreadsheet templates for things like ARR or sales forecasting?
Yes, we provide customizable templates for various analytics needs, ensuring they are always updated with live data.
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