Behaf - AI-powered sales engine that sells on WhatsApp, handles chats, payments, and shipping so you can build your brand.

Core Capabilities

Behaf is not a website builder or third-party marketplace, it is a dedicated AI sales engine that runs entirely on WhatsApp for your physical product store. The AI operates 24/7 to answer customer product questions, confirm order details, process payments, and arrange shipping, so sellers do not need to monitor chats continuously.

4 Step Onboarding Workflow

1. Sign up for a free account in less than one minute

2. Upload all your products, images, and pricing information

3. Share your unique store link directly on WhatsApp

4. Receive fully processed orders with confirmed payments and pre-booked shipping in your dashboard

Key Comparisons to Other Sales Tools

Behaf differs from Instagram DMs, generic website builders, and standard marketplaces in the following ways:

• You get full permanent access to your customers' phone numbers, no data is scattered across platforms or hidden by marketplace algorithms

• All order history and repeat purchase patterns are stored in your dedicated dashboard, no data loss from chat threads or platform changes

• You can re-engage customers directly via WhatsApp, email, or SMS with no platform restrictions

• Your storefront uses your own brand catalog and checkout flow, no generic marketplace branding

• The AI handles sales automatically around the clock, no manual intervention required

• You retain full control of your product pricing, no algorithm-driven price adjustments from third parties

• You own the full customer relationship, with no risk of unexpected account suspensions that cut off access to your audience

• There are no monthly fees, you only pay commission on completed shipped orders

Pricing Structure

There are no setup fees and no recurring monthly subscriptions. The standard commission is 5% of the order value plus ₹5, plus 18% GST, only charged when an order is successfully shipped. For example, on a ₹1000 order, the seller receives ₹935 after all fees. The first 100 founding Indian brands that sign up during the pre-launch period get permanent access to the 5% + ₹5 commission rate, after which the standard public rate will increase to 10%. Founding members also get a limited edition physical enamel pin, direct WhatsApp access to the founding team, entry to a private founders' circle group, and a featured spot on Behaf's launch Instagram story.

Supported Use Cases

Behaf works for all Indian D2C brands that sell physical products, including categories like pet care, beauty, home decor, handcrafts, and kids products. You do not need to have an existing website to use the platform.

Limitations

The initial platform uses a shared WhatsApp number for all sellers, so the chat header shows the Behaf name to customers. You can upgrade later to use your own custom WhatsApp number with your brand name displayed, once your brand reaches a larger scale. The platform currently only supports integrations with PayU for payments and Shiprocket for shipping out of the box.