Angles Video - Editable product marketing videos from multiple selling angles

What Is angles.video

Picture this: you've spent weeks perfecting your product, and launch week finally arrives. You open a design tool to craft that one promo video — the video that's supposed to make your launch resonate. But here's the brutal truth most founders discover the hard way: feature-first launch videos fail.

When you list features, you're speaking your language, not your customer's. The stats don't lie — a huge share of launch content energy goes into listing features that nobody remembers days later. Meanwhile, the real customer problem — the reason your product exists in the first place — stays hidden behind a wall of specs and screenshots.

There's another trap that makes this worse: the myth of the "one perfect message." You tell yourself that if you can just craft the ideal video, every audience will care. But a single message can't reach different audiences with different priorities. Your early adopters care about the problem you solve. Your investors care about traction. Your existing users care about what's new. One message can't carry all of that weight.

angles.video: More Than One Reason to Care

angles.video is built around a simple but powerful idea: give people more than one reason to care. A selling angle changes what the viewer notices first — the problem, the promise, the context, or the proof — while keeping your product consistent. Instead of betting everything on one message, you get a systematic way to explore multiple angles, each tuned to reach a different audience segment.

The workflow is designed to fit how you actually work:

1. Paste your product page — Start with what you already have. No need to build from scratch; just add a short brief when you want more control over direction.

2. Get distinct selling angles — Explore different reasons for the audience to care, each delivered as an editable video draft in your free launch pack.

3. Edit, expand, and export — Customize any video, export when ready, or generate more based on your plan using 50+ creative angle types.

And here's what matters most for a busy founder: you don't need a finished marketing brief to get started. You can paste your product page and have editable video drafts within minutes. The goal is simple — make launch week feel lighter.

Core Capabilities

The real value of any tool shows up in how it kills your daily friction. Here's how angles.video tackles the specific pains of producing launch video content.

From "Takes Days" to "Ready in Minutes"

The pain: Crafting a launch video takes days — writing scripts, storyboarding scenes, recording voiceovers, syncing captions. For a small team, that's a week of distraction at exactly the wrong moment.

The solution: Paste your product page URL or upload a screen recording. angles.video turns that into distinct angle drafts instantly — AI-generated scripts, scenes, hooks, and calls to action, each structured around a different selling angle.

The effect: You go from a blank canvas to multiple viable drafts in minutes, freeing your team to focus on strategy and polish instead of production logistics.

Edit Without Lock-In

The pain: Traditional video production locks in your script and visuals early — changing a single hook means redoing the whole edit.

The solution: Every script and video is fully editable. Refine the message, adjust scenes, rework hooks, swap CTAs — all before you commit to an export.

The effect: Unlimited free editing and previewing. You can iterate as many times as you want, and the preview shows exactly what exports. No surprises, no wasted renders.

One Product, Many Audiences

The pain: One message can't serve every audience. Early adopters, existing users, and decision-makers each care about something different.

The solution: With 50+ creative angle types, you can generate launch videos, feature announcements, demos, benefit-led promos, use-case stories, and comparisons. Each angle shifts what the viewer notices first.

The effect: You explore multiple reasons to care and test what actually resonates — then double down on what works.

Publish-Ready for Any Channel

The pain: Vertical for social, horizontal for web and YouTube — reformatting between them wastes hours.

The solution: Export HD MP4 videos (H.264, 30fps) optimized for both 9 portrait and 16 landscape formats.

The effect: Every export is publish-ready for your preferred channels — Instagram Reels, TikTok, YouTube, your homepage, and more — without manual resizing.

Voiceover and Captions, Included

The pain: Professional voiceovers and captions are expensive to produce and slow to iterate on.

The solution: AI scripts, voiceovers, captions, and rendering are all included in your allowance. Every finished video is production-complete.

The effect: You get a finished video within your plan's allowance — with commercial use included — at a fraction of the cost of traditional production.

Who Uses angles.video

angles.video is built for anyone who has to get a product in front of an audience — and needs video content that actually works. Here's who typically finds it most valuable.

Startup Founders Preparing a Launch

You're weeks or days away from launch, and the video content is piling up. The Founder Launch Pack gives you 100 finished videos over 90 days — a focused production window designed to power a launch campaign with multiple angles tested across channels. No annual commitment, no hidden tiers.

Marketing Teams Running Ongoing Campaigns

For teams producing steady product-marketing content month after month, the Starter plan delivers 20 finished videos every month. At $39/month, that's ongoing launch-ready content without hiring an agency or blocking your designer for weeks. Cancel anytime.

Product Managers Announcing New Features

When a new feature ships, you need existing users to care. angles.video turns your feature page into announcement videos that frame why this matters to them — not just what it does.

Growth Teams Producing Social Vertical Videos

Benefit-led promos and vertical videos are the bread and butter of social growth. The 9 portrait export format means every video is native to Reels, TikTok, and Shorts out of the box.

Sales and Enablement Building Comparisons and Use-Case Stories

Sales teams need to show why you're different and how real customers use the product. Use-case stories and comparison videos built from your product page give your team ready-to-share assets.

Developers Building Within Their Coding Workflow

For the technical side: angles.video offers an open-source Agent Skill usable in Codex or Claude Code, plus a developer API. The goal? Build the launch video without leaving your coding workflow.

Teams Needing a Human Producer

When the stakes are high — longer explainers, custom creative direction, high-visibility launches — the Studio service pairs you with a human producer from brief to final delivery.

Pricing Plans

Before we get to numbers, here's the philosophy that shapes everything about angles.video pricing: every account can create finished videos before choosing a plan. Usage is measured in finished videos, not in editor sessions. Editing and previewing are always free — you only spend a video from your allowance when you export. A failed export is refunded automatically.

That means you can test the entire workflow, see your angle drafts, and even create finished videos before you commit to anything.

What's Included in Both Plans

Every plan includes the full creation toolkit:

• Purposeful selling angles generated from one product brief

• Editable short-video scripts, scenes, hooks, and calls to action

• Exportable vertical videos ready for your preferred publishing channels

• AI-assisted storyboards, voiceovers, captions, and scene refinement

Export Rules You Should Know

Standard exports are H.264 MP4 files at 30fps, available in 720 × 1280 (9 portrait) or 1280 × 720 (16 landscape). Video length follows the script and voice-over timing. Paid exports include commercial use — you can use them in product marketing, launch campaigns, ads, and social posts, subject to the Terms of Service and rights for any material you upload.

Frequently Asked Questions